The Potter’s House is proud to sell Counter Culture Coffee. Founded in Durham, NC, Counter Culture was one of the first roasters to sell shade grown coffee and became the first certified-organic roaster in North Carolina. The company is dedicated to real social, environmental, and fiscal sustainability and buys primarily from small coffee producers across South America. We love supporting Counter Culture’s causes and their great coffee as well!


Why is shade-grown coffee better?

  • Organically grown - unlike most sun-grown coffee.

  • Helps sustain rainforests - more trees & saves the birds!

  • Better quality taste - as coffee beans mature more slowly in the shade, natural sugars increase and enhance the flavor.

  • Better for your health - next to tobacco, sun-grown coffee is sprayed with more chemicals than any other product consumed by humans.